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Discussion Starter #1
What is the difference between Maruti Suzuki Nexa and Maruti Suzuki Arena? On what basis are certain models branded under Nexa and some under Arena?
 

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These are just two different sales channels that Maruti Suzuki has introduced to enhance the customer experience.

The Maruti Suzuki Arena showrooms are said to have a warm, friendly and comfortable environment. The main differentiator here is that they have tried to leverage the power of digital technology. Customers can book their cars or even personalize their cars using the company's website. Some key highlights of Maruti Suzuki Arena are
- their user-friendly website providing do ut yourself features.
-a new corporate identity with a dynamic and vibrant facade.
-Seamless integration of online and offline registration
- exploring cars using interactive screens
-experiment with accessories with the help of a stylist
- a dedicated space for smart conversations.

Whereas, Maruti Suzuki Nexa is a channel for selling premium Maruti Suzuki cars. This channel was introduced after MS realized that its conventional showrooms were not equipped to deal with the more sophisticated and premium segment of customers as their expectations were higher and the expected level of service was also higher.
 

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These are just two different sales channels that Maruti Suzuki has introduced to enhance the customer experience.

The Maruti Suzuki Arena showrooms are said to have a warm, friendly and comfortable environment. The main differentiator here is that they have tried to leverage the power of digital technology. Customers can book their cars or even personalize their cars using the company's website. Some key highlights of Maruti Suzuki Arena are
- their user-friendly website providing do ut yourself features.
-a new corporate identity with a dynamic and vibrant facade.
-Seamless integration of online and offline registration
- exploring cars using interactive screens
-experiment with accessories with the help of a stylist
- a dedicated space for smart conversations.

Whereas, Maruti Suzuki Nexa is a channel for selling premium Maruti Suzuki cars. This channel was introduced after MS realized that its conventional showrooms were not equipped to deal with the more sophisticated and premium segment of customers as their expectations were higher and the expected level of service was also higher.
That's a good explanation. To answer your next question @Rangerr all cars that come under the premium car segment come under Maruti Suzuki Nexa. As of now the cars under Nexa are
-Ignis
-XL6
-S-Cross
-Ciaz
-Baleno
However, there are two more sales channels of Maruti i.e. True Value and Commercial.
 

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Discussion Starter #4
That's a good explanation. To answer your next question @Rangerr all cars that come under the premium car segment come under Maruti Suzuki Nexa. As of now the cars under Nexa are
-Ignis
-XL6
-S-Cross
-Ciaz
-Baleno
However, there are two more sales channels of Maruti i.e. True Value and Commercial.
Isn't the True Value channel dedicated to used cars?
 
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